SEO has grown in popularity over the past few years, but many business owners remain unaware and misguided in regards to what it can do for your business. As your Baton Rouge SEO expert, we’re here to set the record straight. Let’s take a look at some of the most prominent benefits you receive with quality SEO.
SEO stands for search engine optimization. It’s the process of optimizing your website for the various search engines your target audience utilizes when searching for companies similar to yours.
We’re extremely transparent about our process. First, we perform a full site analysis to get a feel for your current situation. Then, we formulate a plan and prepare the right strategies to improve your rankings. After executing the plan, we maintain your results long-term and provide detailed analysis throughout.
One of the downfalls to SEO is it doesn’t reward you with instant success. Instead, it must be earned over time. The good news is every other company must go through the same pains. Better yet, our company is prepared to make this process much easier for you and your employees.
We’re an extremely talented, dedicated, and passionate team of Baton Rouge marketing and SEO specialists. We each bring several unique traits and skills to the table that combine to form the Digital Uptrend you see standing today.
Some of the things we always recommend focusing on is social media activity, the use of keywords, regular blogging, relevant content, and the use of images and/or video throughout your site.
We believe transparency is key when building and executing an SEO strategy. Since most business owners don’t understand the inner workings of SEO, it’s our job as a Baton Rouge SEO expert to ensure our client understands the moves and changes being made to their website. In fact, we extend that same level of transparency to our potential clients, as well.
To show you how serious we are about revolutionizing your Baton Rouge marketing strategy with quality SEO, here’s a look at the process that has transformed Digital Uptrend into a leading voice in the SEO community -- the same process we’re prepared to execute for you and your website!
Initial Audit
The Audit - the first step in our SEO process is the initial audit, which sets the tone for the rest of your experience with Digital Uptrend. Since every website we come across is in a different position, it’s highly important we build an SEO strategy specific to your business only. We use all the latest technology to properly analyze the best course of action.
Technical & Onpage SEO
Technical & On-Page SEO - with the audit now complete, the next step in the process involves completing the technical and on-page SEO. This includes all the changes your customers will see, as well as the changes they’ll experience when visiting your website. By the time we’re done, potential customers will be impressed by what they see upon entering your new and improved site.
Acquiring Foundational Links
Link Building - once the technical and on-page SEO are complete, our wonderful team of Fort Collins marketing masterminds move on to the off-page SEO. This includes functional link-building such as chamber of commerce sites, social media sites, and local directories. Most SEO businesses skip this process or utilize ineffective strategies when completing this step. At Digital Uptrend, we don’t cut corners -- ever.
GMB Optimization
Google My Business - another major factor to off-page SEO is ensuring your Google My Business page is optimized properly. This has become an extremely important part of the process in recent years due to the increase in local searches and online shopping. Success with Google My Business instantly improves your online presence and continues to work wonders time and again.
Links, Content, & Reputation Management
Maintenance - there are a lot of Fort Collins SEO companies that complete all the on-page, technical, and off-page work before letting you off on your own. At Digital Uptrend, we remain by your side long after we’ve completed the initial audit and initial work. That’s because we understand the importance of ongoing SEO efforts to continue climbing up the search engine rankings.
Reporting & Customer Satifaction
Analysis & Reports - throughout the entire process of working with us, your company receives frequent and detailed reports to ensure you remain confident in our SEO efforts. This is extremely important because SEO best practices are constantly changing as Google’s algorithms evolve. Customer demands also change over time and your website needs to accommodate those changes in real-time.