This is where our initial audit of your website transpires. It involves analyzing your website with tools like Ahrefs, Majestic, SuferSEO, and SERP analysis, from an SEO standpoint. It is a crucial step because it gives us the knowledge and the proper perspective for the starting point in our marketing strategy with your company.
Technical & Onpage SEO
Technical and on-page SEO work is done. This is where we go in and optimize each web page so it ranks for its proper keywords, and includes checking robots, sitemaps, indexation, schema markup, OG data, URL mapping, page speed, 404, 301s, and more. Most businesses have quite a bit of repair work to be done during this step, but it is critical for your foundation that this groundwork be done right.
Acquiring Foundational Links
Perhaps the most important step, and certainly so for making us stand out from the rest, is this one, in which acquiring foundational links is done. These links are things such as local directories, niche directories, chamber of commerce, social media sites, etc. We make sure your business and brand are listed in these places, and that the information is correct and current. This is important because it builds the social proof necessary to build relevance and authority in your specific market, for your website. Google values this highly.
In this step, we do your Google My Business optimization, where we make sure this page is current and optimized for relevant information, tags, photos, reviews, and off-page SEO factors like citations.
Links, Content, & Reputation Management
Ongoing links, content, and reputation management. Most companies will need this step, in order to stay on top and to stay successful, as it truly is an ongoing process that progresses over time. Regularly uploaded SEO optimized content combined with off-page SEO improves ranking significantly. The management of replying to all reviews on multiple outlets and social media websites is something we can do, as well as generating new reviews. We will qualify and filter good reviews, and post them on the most relevant sites that relate to your business.
Reporting & Customer Satifaction
Monthly reporting and digital marketing management, to result in your complete satisfaction and recommendation to others!
Every business and its website is unique, which is why it's so important to use a digital marketing company that does individual, custom tailored marketing campaigns instead of trying to take a shortcut by buying "prefab" SEO services. It might not cost you very much in comparison, but in this business, it's a clear case of "you get what you pay for".
Unfortunately, often business owners learn this lesson the hard way, and Google penalizes your business for these common, often inadvertent or unintentional infractions. Because we offer a better quality service, we are constantly studying how to increase your ranking the right way.
Our process is extensive and our services are comprehensive.
When you want the SEO company Birmingham uses most, contact us here at Digital Uptrend. The following section is a short outline of our process, and everything involved in what we do for all of our clients.