Blog Layout

Car Dealer SEO

Martin McCarthy
Jan 27, 2020
 Is Car Dealer SEO a Beneficial way of getting more clients?
If you’re a car dealer, then you understand how websites like cargurus and cars.com are changing the way people shop for cars. A lot of car dealerships think that just because these large companies have a huge presence online that they couldn’t possibly measure up to them on the internet. But the truth is, by being a local business, doing SEO correctly and providing a quality online service for your future customers, you’ll quickly be at the top of the search results guaranteeing you a huge influx and new buyers. 

Positioning yourself in front of people actually looking for cars is a lot better than trying to reach out and paying to try and sell to people who aren’t remotely looking for one. This is an advantage that a very small majority of dealerships actually implement. Give us a call and we’ll show you the potential traffic that’s currently available in your city!
The Advantages of SEO for Your Dealership:
Search Engine Optimization (SEO), is the process of increasing the amount of visitors to a website by getting it to be found on the first page of a search engine (Google, Bing, Yahoo) for keywords that are popular among users online. Finding the right keywords and implementing a quality SEO strategy for your business will drive traffic to your website and increase conversions.

HOW SEO IS CHANGING THE GAME FOR CAR DEALER

Nowadays, the majority of people that shop for a car go online. You can and WILL miss out on an overwhelming majority of customers by not showing up in the search results for the major keywords that people are typing when looking for a car in your city. SEO is changing the game for car dealers because it is allowing local business owners to create as much online presence as some of the top leading car selling companies which then converts to more calls, more traffic and more customers.
Just showing up on a top search result is not the only factor that SEO is making a difference with. Most business owners have a website that doesn’t attract any new customers at all. We like to call these ‘online business cards’ simply because they don’t actually bring any new customers to your business. 

SEO also involves corresponding with google's algorithms. This means when you create a website, there will always be specific factors that google will either promote you or demote your website for. This may include relevant content, backlinks and more. By choosing and knowing the right keywords and implementing the right SEO strategies, you’ll see massive success in your business. Give us a call & we’ll show you how!

HOW TO DEVELOP THE MOST EFFECTIVE SEO STRATEGY

What if we could tell you that by creating and implementing a list of effective keywords, you could potentially bring in over thousands of potential customers and traffic for your car dealing website?!

Once you get on the first page for all of those keywords, you’ll see a huge boost in people calling your business and you’ll be sure to see new faces coming in to look for a car to buy.
So with 1000 new potential leads coming to your website and business, if 100/1000 leads actually bought the car would it be worth it? OF COURSE! 
With that being said it is up to business owners to understand their own potential with SEO. Any car dealer can easily increase the amount of traffic to their website and ultimately their dealership by simply targeting the right keywords.

HOW TO CHOOSE THE RIGHT KEYWORDS

As an SEO company one of the first steps after onboarding, we will start by developing a keyword list that is buyer intent but also relevant to your industry. We find the right keywords through our own credible keyword research tools where you’re able to see what the majority of people are typing when they search for something on google or any other search engine.

Here are some examples of what car dealer keywords should look like:

  • “Car Dealer + (City)”
  • “Used Car Dealer + (City)”
  • “Car Make + (City)”
  • “Used Car Make + (City)”

When people search for cars online and they want a specific vehicle, like a Used Subaru in Colorado Springs, you know when they type in that keyword they’re more than likely looking for to buy that car. They would be a prime candidate for your dealership.Even in our own city we are seeing keywords like “Used Subaru (in) Colorado Springs” being searched over 200 times in a signle month. 
Now people in Colorado love their Subarus but that doesn’t mean there aren't other makes and models that are being searched. Check out the search volume for “Used Toyota Colorado Springs”
toyota
That’s another 40 potential people per month that are looking to buy a used toyota in Colorado Springs. And that’s 40 new people every month could be your new customers.

Of course searches vary by city and state but that’s why you need an experienced SEO team to do the research properly. Now you might be thinking some of these numbers are a little small. 

You might be looking at 40 searches and thinking that it is not very much. But the thing is when you start building a list of these guys. You start to see how being in first place for all of the keywords on the list could be a game changer for your dealership.

Check out this list of keywords below. When you add up the total amount of searches for each keyword, you’ll see there’s over 1000 searches a month.

?WHAT IS ON PAGE OPTIMIZATION?

SEO is split into two aspects. The first is the work that is done to the actual website which we call On-Site Search Engine Optimization. These are things such as meta titles and descriptions, any errors that are negatively impacting the site and things like site speed. All these have an effect on your rankings and if not up to par with google standards, can push you down in the search results. Whenever we launch a campaign we start by first going through a rigorous audit to make sure your website has all of the back-end optimization google likes to see. We’ll analyze your competitors to see what we’re up against and develop the extra material needed to out rank them.

?WHAT IS OFF PAGE OPTIMIZATION?

After completing the first phase, we move into the second aspect of any SEO campaign: the Off-site SEO. This aspect is as equally as important as the first. Although it seems like Google is moving away from giving so much credit for off page factors for things like links but even then off-page is still a huge factor in ranking both locally and nationally. 

DO YOU HAVE GOOD USER EXPERIENCE?

Another huge factor in ranking a website is the User Experience (UX). Having a website where people constantly land on 404 pages (Broken Pages) will cause them to leave your site faster. In other words,if they have a bad experience and they leave. Google calculates this with something called Bounce Rate. Basically the faster people leave your site after they go to it, the higher your bounce rate. If google see people are quickly leaving your site. They will push you down in the rankings.

SHOULD YOU CARE ABOUT YOUR GOOGLE MY BUSINESS PAGE?

If your auto dealership doesn’t have a fully optimized Google My Business page, you’ll eventually get lost in the pages in the Google Maps Listing.
Just like the SEO we do for your website, the google my business page has certain aspects that need to be looked at in order for your listing to appear higher in the search results.

The reason why google my business matters so much is because it’s the first thing people see when doing a local search, this is especially true for when people are searching on their phones which the majority of users nowadays are using mobile over desktop.

Ranking in the Top 3 in the Maps is just as beneficial as ranking Top in the Organic Search Results.
Just like the SEO we do for your website, the google my business page has certain aspects that need to be looked at in order for your listing to appear higher in the search results.

The reason why google my business matters so much is because it’s the first thing people see when doing a local search, this is especially true for when people are searching on their phones which the majority of users nowadays are using mobile over desktop.

Ranking in the Top 3 in the Maps is just as beneficial as ranking Top in the Organic Search Results.

HOW TO OPTIMIZE YOUR GOOGLE MY BUSINESS PAGE

Having a GMB page can be both amazing, and detrimental for auto brokers. People today read reviews and leave reviews. Having influence over those reviews and having a strategy in place to guarantee good reviews is imperative to having a great google my business page that ranks wells. Of course Google is just going to avoid listing a 1-star business as the first suggestion when people are searching for a car online. So having good reviews is one thing. Next is the gradual and consistent increase of your dealership’s Name, Address, Phone Number, and Website across different directories on the web. We also call this the NAPW. So Listing them on different directories such as: local.com, will help your GMB be seen as an authority in the rankings. The next thing you’ll want to do is list your auto dealership’s site listed on different websites that are relevant to the car industry. Check out Cars.com for an example.

Other factors in getting your Google my business page to positively increase in the rankings include:
?
  • Picking the correct relevant category for your GMB
  • Uploading Geotagged Images of your business and it’s services in action
  • Getting your GMB Verified (Code received in the mail)
  • Responding to Customer Reviews 
  • Getting More Customer Reviews

WHY ELSE WOULD YOU WANT TO DO SEO FOR YOUR DEALERSHIP?

Of course getting traffic to your website doesn’t necessarily mean you’ll get conversions.
You need a solid website that will guarantee a great user experience and a flawless first impression. But what being on the first page will also do for car dealerships is increase their amount of impressions. This is when someone sees your website but doesn't actually click on it. The more impressions the more you’re building your brand’s authority in the eyes of users. Being in the top of the rankings in a sense means you’ve gained the trust of people who are searching for certain services. Over 90% of clicks go to organic search results because people tend to avoid things like Google Ads, you’ll see as you’re presence increases in the searches, the results will outweigh any other internet marketing strategy there is. 

So if you own a car dealership you WILL need an SEO company that not only builds up your authority on the web but also builds the trust between your business and theirs. Make sure to know the basics of SEO, the value and the people who can help your business succeed, call Digital Uptrend for questions or an appointment.
Having a GMB page can be both amazing, and detrimental for auto brokers. People today read reviews and leave reviews. Having influence over those reviews and having a strategy in place to guarantee good reviews is imperative to having a great google my business page that ranks wells. Of course Google is just going to avoid listing a 1-star business as the first suggestion when people are searching for a car online. So having good reviews is one thing. Next is the gradual and consistent increase of your dealership’s Name, Address, Phone Number, and Website across different directories on the web. We also call this the NAPW. So Listing them on different directories such as: local.com, will help your GMB be seen as an authority in the rankings. The next thing you’ll want to do is list your auto dealership’s site listed on different websites that are relevant to the car industry. Check out Cars.com for an example.

Other factors in getting your Google my business page to positively increase in the rankings include:
?
  • Picking the correct relevant category for your GMB
  • Uploading Geotagged Images of your business and it’s services in action
  • Getting your GMB Verified (Code received in the mail)
  • Responding to Customer Reviews 
  • Getting More Customer Reviews
By Rochelle Harris 26 Aug, 2020
Results Are Everything
By Darilyn Gallegos 09 Jun, 2020
When you’re looking into doing SEO, you are basically making changes to your website design and content that make your website more attractive to a search engine. Search Engine Optimization (SEO) is the process that organizations go through to help make sure their site rankings are high in search engines for relevant keywords and phrases. For a well-rounded organic search strategy, there are three types of SEO: technical SEO, on-page SEO, and off-page SEO. By breaking down your strategy and thinking about search engine optimization as these three categories, you will have a much easier time organizing and executing your optimization plans. We are going to focus on off-page SEO, specifically Backlinks SEO in this article. In SEO terminology, a backlink is a hyperlink that links from a webpage back to your own webpage or website. Search engines, like Google, consider websites with more backlinks more relevant in search results pages. Backlinks are especially valuable for SEO because they represent a “vote of confidence” from one site to another. Basically, backlinks to your website are a signal to search engines that others vouch for your content. If you have enough sites linking to your website, search engines will infer that the content on your webpage is worth linking to, therefore also worth ranking you higher in search results. Earning these backlinks can have a positive effect on a site’s ranking position or search visibility. The process of obtaining these links is known as link earning or link building. Backlinks can be time-consuming to earn and it’s very easy to get caught up in the idea of getting as many backlinks as possible. The more, the better, right? Not necessarily. You want to link build organically, meaning people discover your content and choose to link to your page. Whether that be via social media, word of mouth, or search engines. By creating truly useful content that people want to link to, you improve your chances of earning more backlinks. If you want to link build with quality sites, you can try a few different, beloved methods: Unlinked mentions: reaching out to authors who have your brand on their site and asking them to make the mention clickable. Guest blogging: creating quality content for another website in exchange for a backlink Broken link building: find dead links relevant to your content and reach out to the authors to suggest they replace it with a working link to your site. The quantity-over-quality strategy is outdated and frowned upon in the SEO world. Search engines value the quality of your link profile over the quantity of backlinks you have. Having a balanced and diverse backlink profile built naturally will boost your site’s strength. If you have thousands of low-authority, spammy links attached to your site, search engines see this as a sneaky way of getting around their quality guidelines and can hit you with a big drop of your rankings, and it can be more difficult to come back from something like that. There are different forms of backlinks, all of which help to raise your rankings with search engines. These include images, banners, and badges, hyperlinked text, URL’s, and embedding in videos and infographics. Our article on seo for car dealerships outline how to hyperlink and the various backlinks in that niche. Keep in mind, these need to come across naturally in the content. URL’s are hard to place naturally, but can easily be replaced with a hyperlink if used in a place that makes sense. Plus, hyperlinking the website name as opposed to using the URL looks much tidier and gives a clearer idea of where the link is leading them. If you’re starting from the bottom, here is a good strategy to start earning organic, quality backlinks: Local Listings and Directories A simple, yet tedious, way to score backlinks is to go through all the local directories. Whether you are creating a new business listing or making sure your existing listing is current with correct information, this is the easiest way to score backlinks. Many consider it low hanging fruit, but with your name, address, contact details, and a link back to your website, you’re earning good street cred with these listings. Be sure to not only update on Google, but also Yelp and your social media pages. These directory backlinks are a standard first step for every website. It’s a “two birds, one stone” kind of process because you earn link credit for your site as well as invite new customers to find you. Just be sure that when you write your business description, you mix it up for each directory. If you just copy and paste, it could count as duplicate content and trigger the search engine to negatively impact your score. Existing Relationships This ties into the “Guest Blogging” we mentioned earlier. Now that you’ve dotted your T’s and crossed your I’s, it’s time to start utilizing relationships and offering an exchange of value. Consider your existing relationships and determine if any of them could provide a good link opportunity for you. They don’t need to have the same status of the New York Times, but a decent website and a good relationship with you could be just enough to be beneficial. For example, offer to write a glowing review of a product or service your business uses that they can put on their site. In exchange, they can include your name, along with a backlink, in the author bio. Or you can keep it subtle by using a small, clickable business logo, which would allow the review to shine. Exchanges like this are valued and often underestimated. Consider your partners, clients, suppliers, and so on and start considering what you can offer them. Guest Posting This tactic takes a lot of work, but when done right, it works very well. Start by researching into relevant industry blogs, business, and influencers. The key is to find opportunities where you can offer something well-written, insightful, and perfectly tailored to their audience. If you want these people to consider and accept what you’ve written, you’ll be more successful if you present a tailored post that you’ve already written. Especially if they don’t know much about you, the goal is to pique their interest enough to give you a chance; first impressions are everything. This can work both ways; allowing others to guest blog on your site could expand your network while also giving you content. Most likely, they’re going to backlink to the post they wrote on your site. Bad Backlink SEO Tactic If you want to avoid negatively impacting your search engine ranking, avoid Hidden Links. These are links on a website that the site owner has literally hidden from users and from Google. Search engines consider these spam and should be avoided at all costs. For example, white text on a white background, hiding links in a punctuation mark in a random sentence, and even resizing text so small it’s almost invisible. Site owners will do this to hide a lot of links on their website, and if one of those links comes back to you, it will most definitely affect your rankings. Their site ranking gets penalized by violating one of Google’s quality guidelines, and in turn, will pull down the overall quality of your backlink profile. There are several steps, start to finish, to successfully link build your website. Although it may seem daunting, keep in mind it isn’t complicated. With a solid approach plan and a firm understanding of what you want for your site, you can be rewarded tenfold. Once you see your website rise in the rankings and see your traffic and revenue increase, the tedious process of link building will be worth it. Analyze each potential link carefully, make sure it’s a good one that will pass value to your site and then follow a tailored outreach strategy to secure it. Happy linking!
By Jasmine Moreno 12 Mar, 2020
As a business owner it's easy to understand the importance for users to be able to find your website. Organic SEO services are where businesses are reassuring their businesses authority online.
Share by:
性感美女视频-久久青草热热在线精品