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What Are Organic SEO Services?

Jasmine Moreno
Mar 12, 2020
As a business owner it's easy to understand the importance for users to be able to find your website. Organic SEO services are where businesses are reassuring their businesses authority online.  

What Are Organic SEO Services?

If you get results from search engines there will be 2 types of results that come up. Some that are paid and, the one we will be focusing on, organic results.

Organic SEO is a type of marketing strategy made from smaller sub strategies to help your business’s website naturally place higher or rank at the top of unpaid, organic search engine results pages. These results appear because of the relevance of the search or keyword terms used. In order for organic seo to work you must make sure that it is authoritative, relevant and has high value.

How To Know Between Paid Vs Organic Rankings

Nowadays users are understanding the difference between an ad and what looks more natural and trustworthy. Organic SEO gets businesses to the top while still allowing the user to perceive it as a natural ranking.

As you can see paid rankings are easier to spot because they have an AD right next to their websites’ name. We decided to search the keywords “lawyers in colorado springs”
It has made its way to the top of the search page but let's face it users are becoming smarter and will always want authentic results, plus when you pay for the ranking you also have to pay every time someone clicks on your site whether it was on accident or not. 
This is a list of businesses that are using organic seo services to rank in the top 5 of this search:
Paid adverts can end up costing you more than intended, while organic traffic costs are minimal in comparison and can do the exact same job if not better. This is done through organic SEO services.

A business’s website is where you can promote and share your services, products and your business’s brand. But what happens when you realize that your website is not bringing in as much traffic as you need to help your business succeed?  

Some of the organic SEO services that contribute to an increase in traffic and success are:

  • Backlinks- These are links from another credible site to your business’s website. This will help boost your website's power.
  • Site structure & sitemaps- Making sure that your website is user friendly and mobile optimized. 
  • Internal Linking- This helps google’s algorithm understand that your website is relevant and connected through internal links. An internal link is one that links a page to another page on the same website.
  • Optimized Content & Keywords - This is the process of improving the design and performance of a site's pages, giving unique value to the intended users. This will include user experience, design, specific keyword research and use and so much more.  
  • Navigation
  • URLs

An organic SEO campaign will not completely guarantee that your business will become a household name all over the world, however it will ensure that your website ranks highly in search engine results pages (SERPS), which will get you more site traffic, sales and longer lasting results. .

Why Are These Organic SEO Services Important For Your Business?

Organic SEO is crucial for businesses because a whopping amount of people using search engines will never click past the first page of results. In SEO we like to say “If you want to hide a dead body, the best place to do that is on the second page..” This is just an example of how many people actually go past the first page of results when looking for products or services .. very few. 

If you are not ranking highly and on the first page, you will be sure to lose out on traffic and struggle to bring recurring leads and sales to your business. 

Organic search engine optimization is important for businesses because in today's world most consumers rely on search engines to find what they need. Over 90% of online experiences begin with a search engine- more commonly Google. 

You might as well be saying sayonara to necessary revenue if you don't appear at the top of organic search results.

Truth is more than 40% of revenue comes from organic traffic. And we can’t forget to mention that search engines deliver a rate that’s 8x higher than traditional marketing. Utilizing organic seo is a valuable marketing avenue that’s waiting to drive revenue for your business.

Digital Uptrend: An Organic SEO Company 

Here at Digital Uptrend, a qualified and trustworthy organic SEO company, we know that in order to get to the top of search engines for your business we will need to provide quality links paired with proper onsite optimization and up-to-date SEO knowledge. We know that exposure and an increase in potential clients or customers is the name of the game and if that is what you are looking for, we know we can help. Digital marketing, website design/optimizations, linking strategies, meta tags, keywords and understanding complex algorithms are just a few pieces to this SEO puzzle that we specialize in. Digital Uptrend has had extensive experience helping business owners like you dominate the search results and bring in lasting revenue.

Unfortunately there is no get-rich-quick type of SEO and getting long lasting authentic results will take time but Digital Uptrend has the knowledge and the power to to get your business where it wants to be. Your business’s SEO campaign will need time, power and a team of dedicated and knowledgeable experts willing to tackle the hard stuff and go the extra mile to put you on the first page of any search engine results page.

If you need organic seo services from a qualified organic SEO company, Digital Uptrend is here to help! Call us TODAY to find out how we can organically grow your bussines’s revenue and search results placement through our undeniable knowledge of organic seo services. 

CALL US AT (719) 249-7470 to find out how we can help!
By Rochelle Harris 26 Aug, 2020
Results Are Everything
By Darilyn Gallegos 09 Jun, 2020
When you’re looking into doing SEO, you are basically making changes to your website design and content that make your website more attractive to a search engine. Search Engine Optimization (SEO) is the process that organizations go through to help make sure their site rankings are high in search engines for relevant keywords and phrases. For a well-rounded organic search strategy, there are three types of SEO: technical SEO, on-page SEO, and off-page SEO. By breaking down your strategy and thinking about search engine optimization as these three categories, you will have a much easier time organizing and executing your optimization plans. We are going to focus on off-page SEO, specifically Backlinks SEO in this article. In SEO terminology, a backlink is a hyperlink that links from a webpage back to your own webpage or website. Search engines, like Google, consider websites with more backlinks more relevant in search results pages. Backlinks are especially valuable for SEO because they represent a “vote of confidence” from one site to another. Basically, backlinks to your website are a signal to search engines that others vouch for your content. If you have enough sites linking to your website, search engines will infer that the content on your webpage is worth linking to, therefore also worth ranking you higher in search results. Earning these backlinks can have a positive effect on a site’s ranking position or search visibility. The process of obtaining these links is known as link earning or link building. Backlinks can be time-consuming to earn and it’s very easy to get caught up in the idea of getting as many backlinks as possible. The more, the better, right? Not necessarily. You want to link build organically, meaning people discover your content and choose to link to your page. Whether that be via social media, word of mouth, or search engines. By creating truly useful content that people want to link to, you improve your chances of earning more backlinks. If you want to link build with quality sites, you can try a few different, beloved methods: Unlinked mentions: reaching out to authors who have your brand on their site and asking them to make the mention clickable. Guest blogging: creating quality content for another website in exchange for a backlink Broken link building: find dead links relevant to your content and reach out to the authors to suggest they replace it with a working link to your site. The quantity-over-quality strategy is outdated and frowned upon in the SEO world. Search engines value the quality of your link profile over the quantity of backlinks you have. Having a balanced and diverse backlink profile built naturally will boost your site’s strength. If you have thousands of low-authority, spammy links attached to your site, search engines see this as a sneaky way of getting around their quality guidelines and can hit you with a big drop of your rankings, and it can be more difficult to come back from something like that. There are different forms of backlinks, all of which help to raise your rankings with search engines. These include images, banners, and badges, hyperlinked text, URL’s, and embedding in videos and infographics. Our article on seo for car dealerships outline how to hyperlink and the various backlinks in that niche. Keep in mind, these need to come across naturally in the content. URL’s are hard to place naturally, but can easily be replaced with a hyperlink if used in a place that makes sense. Plus, hyperlinking the website name as opposed to using the URL looks much tidier and gives a clearer idea of where the link is leading them. If you’re starting from the bottom, here is a good strategy to start earning organic, quality backlinks: Local Listings and Directories A simple, yet tedious, way to score backlinks is to go through all the local directories. Whether you are creating a new business listing or making sure your existing listing is current with correct information, this is the easiest way to score backlinks. Many consider it low hanging fruit, but with your name, address, contact details, and a link back to your website, you’re earning good street cred with these listings. Be sure to not only update on Google, but also Yelp and your social media pages. These directory backlinks are a standard first step for every website. It’s a “two birds, one stone” kind of process because you earn link credit for your site as well as invite new customers to find you. Just be sure that when you write your business description, you mix it up for each directory. If you just copy and paste, it could count as duplicate content and trigger the search engine to negatively impact your score. Existing Relationships This ties into the “Guest Blogging” we mentioned earlier. Now that you’ve dotted your T’s and crossed your I’s, it’s time to start utilizing relationships and offering an exchange of value. Consider your existing relationships and determine if any of them could provide a good link opportunity for you. They don’t need to have the same status of the New York Times, but a decent website and a good relationship with you could be just enough to be beneficial. For example, offer to write a glowing review of a product or service your business uses that they can put on their site. In exchange, they can include your name, along with a backlink, in the author bio. Or you can keep it subtle by using a small, clickable business logo, which would allow the review to shine. Exchanges like this are valued and often underestimated. Consider your partners, clients, suppliers, and so on and start considering what you can offer them. Guest Posting This tactic takes a lot of work, but when done right, it works very well. Start by researching into relevant industry blogs, business, and influencers. The key is to find opportunities where you can offer something well-written, insightful, and perfectly tailored to their audience. If you want these people to consider and accept what you’ve written, you’ll be more successful if you present a tailored post that you’ve already written. Especially if they don’t know much about you, the goal is to pique their interest enough to give you a chance; first impressions are everything. This can work both ways; allowing others to guest blog on your site could expand your network while also giving you content. Most likely, they’re going to backlink to the post they wrote on your site. Bad Backlink SEO Tactic If you want to avoid negatively impacting your search engine ranking, avoid Hidden Links. These are links on a website that the site owner has literally hidden from users and from Google. Search engines consider these spam and should be avoided at all costs. For example, white text on a white background, hiding links in a punctuation mark in a random sentence, and even resizing text so small it’s almost invisible. Site owners will do this to hide a lot of links on their website, and if one of those links comes back to you, it will most definitely affect your rankings. Their site ranking gets penalized by violating one of Google’s quality guidelines, and in turn, will pull down the overall quality of your backlink profile. There are several steps, start to finish, to successfully link build your website. Although it may seem daunting, keep in mind it isn’t complicated. With a solid approach plan and a firm understanding of what you want for your site, you can be rewarded tenfold. Once you see your website rise in the rankings and see your traffic and revenue increase, the tedious process of link building will be worth it. Analyze each potential link carefully, make sure it’s a good one that will pass value to your site and then follow a tailored outreach strategy to secure it. Happy linking!
By Jasmine Moreno 26 Feb, 2020
One thing that may not be clear for small business owners in the town of Gettysburg, Pennsylvania is what exactly SEO is and how it can help your business.
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