Why Google Ads?
Google Ad words or Google Ads are a form of Pay Per Click (PPC) advertising. By targeting certain keywords, you optimize the quality score of your campaign to so that you can appear at the top of the rankings for those keywords.
You can easily spot ads in googles searches by looking for the little 'Ad' icon to the left of the listing:
Google Ads are a great way to acquire business right away. Just like Facebook Ads, you put up a certain amount of monthly spend in order to show your ad in front of potential buyers. You'll get a maximum amount of clicks based off the amount of impressions your ad is getting as well as how much you're putting up monthly in ad spend.
With Google Ads you can easily position yourself at the top of the search results if done correctly.
Why Facebook Ads?
Facebook Ads are more common than ever. The reason for this is because everybody including their mom now a days has a Facebook account. Making it the tool with the highest potential reach.
You can notice any Facebook advertisement by looking for the 'Sponsored' at the top of the post.
In order to have a successful Facebook ad there are 4 main components you need to nail:
1. The Ad Copy (The Text above the ad)
2. The Ad Image or Video (Goes below the ad copy, must be captivating to capture your audience)
3. The Targeting (The back end demographics you choose to show your ad to)
4. A Compelling Offer (This goes below the video or image to incentive an opt in)
By combining those 4 things and doing a good job with them, you're sure to get some traction with your facebook ad. Think of the overall creative for the ad. Think of it as a whole. If you look at the ad above, you'll see there is a certain vibe to it.
So find your vibe and create an amazing campaign. Or if you're interested in having us develop a great campaign for your business, simply give us a call!